3 Keys to Keeping Your Blog Full of Content
- Plan Your Content
- Systemize Your Content Creation
- Don’t Do it All Yourself
When you master these three things, you’ll be able to create a steady stream of content without working those typing fingers to the bone every day. Let’s talk about each of these things…
#1: Plan Your Content:
If you take the approach that you’ll blog when you sit at your computer and decide to blog, you’ve probably found yourself staring at a blank screen more than once. Or wandered off to the Facebook or Instagram and hoped that inspiration would soon strike.
And then what? A lot of wasted time…that’s what.
A lot of people think that content planning is time consuming, but in reality it ensures that you create a cohesive content marketing plan that is more likely to make you money and saves you plenty of time in the process.
If you take the time to plan your content for the coming month, a couple of things happen:
- You’ll be able to sit down and just create content when you’re ready or you can assign those topics to your guest contributors.
- You can create a plan shaped around your product launches or affiliate products you want to promote. In short, you can more effectively make your content make money for you.
In this package, we’ve included a blogging calendar to help you generate plenty of content ideas, a weekly blog planning sheet and a blog post planning template as well.
This June 2016 – December 2017 includes 18 months of holiday and days of the year to inspire blog post ideas.
What could you blog about on, “Say Something Nice Day”, “Howl at the Moon Day” or on “Curmudgeons Day”?
Have fun with the inspiration and jot down your ideas right on the calendar.
Weekly Blog Planning Sheet:
When it’s time for detailed planning, use the weekly blog planning sheet. Use it, not only to plan your topics, but entwine your content with your product promotions and planning how to get traffic to your new post
Blog Post Planning Template:
Before you start writing, you can use this more detailed template to fully plan your post. Add your post title, objective of your post, the specific angle you’re using to create engagement, reference links to help you create your post and the points you want to cover.
#2: Systemize Your Content Creation:
Establishing routines for your content creation benefit you in many ways. Establishing routines doesn’t mean you’re going to spit out boring robotic content…not at all. It just means you can get a lot more done in a lot less time.
To help you, we’ve included a few handy checklists for you:
Content Style Checklist:
Creating engaging web content can be tricky, but this checklist boils it down to the essentials in getting people to pay attention. From layout to the actual content, it covers the points you need to know.
Content Types for Your Blog Checklist:
Blogging isn’t all about blog posts. This easy-reference list includes 30 ideas to add valuable and shareable content to your blog.
Where to Get Blog Content Ideas Checklist:
Inspiration is all around us, if you’re paying attention and making a habit of it, that will help ensure steady content ideas for your blog. This checklist includes 20 places to routinely get ideas for your content.
50 Things to Blog About Checklist:
Never be at a loss for ideas again. These 50 ideas can be used for any niche and used over and over again.
We’ve also included 9 handy content templates to help you or your guest writers create content more quickly. These show you how to format your:
- How to Posts
- Case Studies
- Busting Common Myths Posts
- Product Reviews
- Product Comparisons
- Resource Lists
- Tips Lists
#3: Don’t Create All Your Content Yourself
A common approach to a blog is to center everything around the blog post owners. The logic is that all content is created by the owner because they are the expert and their readers expect no less from them. This approach has appeal because you can create a great brand based on your personality and quickly build up a loyal following, but the long term drawbacks can certainly outweigh those benefits.
Some of Those Drawbacks Are:
- It is a lot of work for you. We don’t have to tell you that creating all your own original content is a HUGE job. While content creation is an important part of building your business, you need to have time for planning, strategizing and marketing. If you’re writing all day, it’s tough to dedicate enough time to these activities.
- It is a lot of pressure on you personally to always deliver. If your business is all about you, your readers and your customers rely only on you. There is a loyal following and connection, but sometimes the expectations can be too high and your time is sucked up by doling out free advice and answering endless questions. While we’re all in a content-based business because we like to help people, we’ve got to make money and have time for ourselves too.
- You have no exit strategy. A business that is centered around one person has no value without that person. What happens if you want to sell the business or if, heaven forbid, something happens and you can’t run the business? A lot of people don’t plan for an exit strategy or they don’t feel they need one, but we’d encourage you to think about:
Now we’re not suggesting you should set up an impersonal business with a ton of content just flying out there to see what sticks. NEVER. You can still benefit from being the central person in your business…but also effectively leveraging the work of others in delivering knowledge to your target market.
Once You Get Help Blogging, You Have:
- The ability to get more leads: Content isa lead generator and if you optimize and distribute it well, you’re going to reach more leads with more content.
- More time for profit-generating activities: While content is a great lead- generator, your business needs your attention when it comes to strategy, marketing and sales activities. When you don’t spend as much time creating content…you get more time for exactly that.
- More Variety for Your Readers: By using content from others, you give your readers a fuller experience that they will appreciate and come back for. Stop worrying about having all eyes on you, create a resource that is the most valuable to your readers.
To Help You Get Help (Even for Free) for Your Content, We’ve Included:
Content Brand Charter Template:
If you’re at all concerned about delivering a consistent message to your blog readers if you hire writers or accept free guest bloggers, this charter template will help you outline exactly what you expect from your content.
Use it to define your target market, what makes your blog unique and different from others, your goals from publishing content, your blog’s voice and what message you want to send to your audience. Share it with your guest and hired writers, so they’re on the same page
How to Get Free Content Checklist:
Who says you have to pay for content? There are plenty of great ways to leverage the content of others. This checklist includes 10 handy ideas for you.
Recruiting and Working with Free Guest Bloggers Checklist:
Many bloggers and writers would love to write for your blog, in return for exposure and don’t need payment at all. This detailed checklist covers all the bases to ensure you provide a good opportunity for your guest blogger and useful experience to your readers as well.
Guest Blog Submission Guidelines Template:
If you want to accept guest writers, one of your first steps is to create a blog post submission page. This template includes the fill-in-the-blanks wording you can use to make your offer clear and ensure a smooth process from start to finish
Hiring and Working with Writers Checklist:
This checklist shows you how to find writers, how to determine if they’re the writer to work with and how to ensure your expectations are met.
Writer Assignment Template:
Once you’re ready to hire, this template will ensure you cover all your bases to get the best result possible. Just fill in the details like: content format, topic, expected length, target market, voice, edits included, payment information and project deadline.
Once you have a system in place, keeping your blog filled with useful and engaging content doesn’t have to be complicated. It begins with regular planning, establishing routines and getting help with your content.
There are plenty of talented people out there…leverage their skills for a win-win proposition for everyone.
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