3 Keys to Keeping Your Blog Full of Content

Dec 17th 2016

  • Plan Your Content
  • Systemize Your Content Creation
  • Don’t Do it All Yourself

When you master these three things, you’ll be able to create a steady stream of content without working those typing fingers to the bone every day. Let’s talk about each of these things…

#1: Plan Your Content:

If you take the approach that you’ll blog when you sit at your computer and decide to blog, you’ve probably found yourself staring at a blank screen more than once. Or wandered off to the Facebook or Instagram and hoped that inspiration would soon strike.

And then what? A lot of wasted time…that’s what.

A lot of people think that content planning is time consuming, but in reality it ensures that you create a cohesive content marketing plan that is more likely to make you money and saves you plenty of time in the process.

If you take the time to plan your content for the coming month, a couple of things happen:

  • You’ll be able to sit down and just create content when you’re ready or you can assign those topics to your guest contributors.
  • You can create a plan shaped around your product launches or affiliate products you want to promote. In short, you can more effectively make your content make money for you. 

#2: Systemize Your Content Creation:

Establishing routines for your content creation benefit you in many ways. Establishing routines doesn’t mean you’re going to spit out boring robotic content…not at all. It just means you can get a lot more done in a lot less time.

To help you, we’ve included a few handy checklists for you:

Content Style Checklist: Creating engaging web content can be tricky, but this checklist boils it down to the essentials in getting people to pay attention. From layout to the actual content, it covers the points you need to know.

Content Types for Your Blog Checklist: Blogging isn’t all about blog posts. This easy-reference list includes 30 ideas to add valuable and shareable content to your blog.

Where to Get Blog Content Ideas Checklist: Inspiration is all around us, if you’re paying attention and making a habit of it, that will help ensure steady content ideas for your blog. This checklist includes 20 places to routinely get ideas for your content.

50 Things to Blog About Checklist: Never be at a loss for ideas again. These 50 ideas can be used for any niche and used over and over again.

We’ve also included 9 handy content templates to help you or your guest writers create content more quickly. These show you how to format your:

  • How to Posts
  • Case Studies
  • Recipes
  • Busting Common Myths Posts
  • Product Reviews
  • Product Comparisons
  • Resource Lists
  • Tips Lists

Which brings us to the third and final point…

#3: Don’t Create All Your Content Yourself

A common approach toa blogistocenter everythingaround the blog post owners.The logicisthat all content iscreatedbythe ownerbecausetheyare theexpertand their readersexpectno lessfrom them. Thisapproach hasappeal becauseyou can create a great brand based onyour personalityand quickly build up a loyal following, but the longtermdrawbackscan certainlyoutweigh thosebenefits.

Some of Those DrawbacksAre:

Itisalotofworkforyou. We don’t have totell you thatcreating all yourownoriginal content isa HUGE job.Whilecontentcreation is an important part ofbuildingyourbusiness,you needto have timefor planning, strategizingandmarketing. Ifyou’re writingall day,it’stoughto dedicate enough timetothese activities.

Itisalotof pressure on you personallyto always deliver.Ifyourbusinessisall aboutyou,your readersandyourcustomers rely only on you.There isa loyalfollowingandconnection,butsometimestheexpectationscan betoohighandyourtimeissuckedup by dolingoutfree advice and answeringendlessquestions.While we’re all in acontent-based businessbecause we liketohelppeople,we’ve gottomake money andhave timeforourselvestoo.

You have no exitstrategy.A businessthat iscenteredaroundone person hasno value without that person.What happens ifyou wanttosell thebusinessorif,heaven forbid, something happensandyou can’t runthebusiness?Alot ofpeople don’tplanforan exitstrategyor theydon’t feel theyneedone, butwe’dencourage youto think about:

  • Yourbusinessisanasset. Notonlyforyourfamilyrightnow,but your familyin thefuture when you’re long gone.Even ifyou don’tsell thebusiness,youneedtoplanforyoursuccession.
  • Onthe other hand, a businessyou can exitcan be sold at anytime. Ifyouoryour familyhasaneedforextramoney or you’re just ready for something new, youcan sell partorall ofyourbusiness.
  • You canmakeaton ofcash ifyou plan your exitwell.Bybuildingup thebusiness,systematizingitandsellingwhen it’s doing well…you havemoremoneyto workonnewventures,improve your family’ssituation orjust enjoyyourself.
  • Nowwe’renot suggesting you should setupan impersonal business with aton ofcontentjustflyingout thereto see whatsticks.NEVER. You can still benefitfrom being thecentral personin yourbusiness…but also effectively leveraging theworkofothersindelivering knowledgetoyourtarget market.

    Once You Get Help Blogging, You Have:

    The abilitytoget moreleads: Content isaleadgeneratorand ifyou optimizeand distribute itwell,you’regoing toreachmoreleads with morecontent.

    Moretimeforprofit-generatingactivities:While contentisagreat lead-generator, yourbusiness needsyourattention when itcomesto strategy,marketing andsales activities.When you don’t spend asmuchtimecreatingcontent…you get moretimefor exactlythat.

    MoreVarietyforYour Readers:Byusingcontent fromothers, you giveyourreadersafullerexperience that they will appreciateandcomebackfor. Stopworryingabouthaving all eyes on you,createaresourcethat isthemostvaluable to your readers.

    To Help You Get Help (Even for Free) for Your Content, We’ve Included:

    • Content Brand Charter Template: If you’re at all concerned about delivering a consistent message to your blog readers if you hire writers or accept free guest bloggers, this charter template will help you outline exactly what you expect from your content. Use it to define your target market, what makes your blog unique and different from others, your goals from publishing content, your blog’s voice and what message you want to send to your audience. Share it with your guest and hired writers, so they’re on the same page. 
    • How to Get Free Content Checklist: Who says you have to pay for content? There are plenty of great ways to leverage the content of others. This checklist includes 10 handy ideas for you.
    • Recruiting and Working with Free Guest Bloggers Checklist: Many bloggers and writers would love to write for your blog, in return for exposure and don’t need payment at all. This detailed checklist covers all the bases to ensure you provide a good opportunity for your guest blogger and useful experience to your readers as well.
    • Guest Blog Submission Guidelines Template: If you want to accept guest writers, one of your first steps is to create a blog post submission page. This template includes the fill-in-the-blanks wording you can use to make your offer clear and ensure a smooth process from start to finish.
    • Hiring and Working with Writers Checklist: This checklist shows you how to find writers, how to determine if they’re the writer to work with and how to ensure your expectations are met.
    • Writer Assignment Template: Once you’re ready to hire, this template will ensure you cover all your bases to get the best result possible. Just fill in the details like: content format, topic, expected length, target market, voice, edits included, payment information and project deadline.

      Once you have a system in place, keeping your blog filled with useful and engaging content doesn’t have to be complicated. It begins with regular planning, establishing routines and getting help with your content. There are plenty of talented people out there…leverage their skills for a win-win proposition for everyone.